Identifying a gap--a niche market
Regina Chamber of Commerce "Young Entrepreneur of the Year." Rachel Mielke launched and operates a successful high-end jewelry business on the economically booming prairies. Her company, Hillberg and Berk, received a big boost when Rachel appeared on Dragon's Den and won the support of W. Brett Wilson, who invested in her company. Rachel emphasizes the importance of marketing and branding for success.© All videos are copyright 2013 by The Canadian Foundation for Economic Education. They are for strictly educational purposes only and they may not be modified in any way or re-posted on any other website.