Value of a name brand vs a commodity

Tom Droog arrived in Canada with his wife, Emmy, in 1972 with just $125 to his name and a desire to farm. Seventeen years later he had already revolutionized sunflower seed farming in the Bow Island region of Alberta. Spitz, his brand of snack-food sunflower seeds was quickly gaining market share. Since then, Tom bought out his main competitor and grew Spitz into a $32,000,000-per year company, which he sold to Pepsico in 2008. Tom offers valuable advice and experience on managing growth and staying on top of your company's finances.