Going viral, harnessing the power of social media



In 2010, when Karim Ladki was following the Paralympics in Vancouver, he was struck by the drive, dedication and high standard of performance of the athletes-as he puts it, "suddenly the the term 'disabled' lost all meaning to me." Karim, who had himself been confined to a wheelchair while he was recovering from spinal cord injuries, determined to offer these athletes "adventures" that would allow them to apply their skills and strengths while enjoying skydiving, surfing and other adventures formerly out of reach for these athletes. With his partner, Matt Thola, he founded 9Lives Adventures, which has taken clients to adventures around the world. "We are abled."

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